|Image from McDonald's website|
"From a marketing perspective, they can do almost nothing wrong; from a nutritional perspective, they can do almost nothing right, as the oatmeal fiasco demonstrates."He went on to discuss the true cost (in medical bills!) of eating McDonald's oatmeal and discussed other oatmeal products (Quaker Strawberries and Cream Instant Oatmeal) hiding behind the same misleading nutritional assumption: "oatmeal = healthy, always." He was on a roll, and I completely understood where he was coming from when he felt the need to e-mail McDonald's to ask why. Their response was not surprising, but Mr. Bittman's response in his blog in the days that followed might have been to some:
"I’m going to make an attitude adjustment: I think it’s a good thing, or at least not a bad thing, that McDonald’s is doing oatmeal." (read the complete response in his post Three Follow-Up Thoughts (and One Recipe))
I battled with the the html embed code to try to get this video clip right here before your very eyes, but it has decided it does not like me and does not want to cooperate. For now, here is the link for Mark Bittman's 5 Ways to Jazz Up Your Oats on the Today Show. (I will return here when I have conquered the embed link!)
And here are the recipes posted on the Today Show website:
Mark Bittman's five delicious ways to make oatmeal Oats are nourishing, inexpensive and easy to cook. Mark Bittman, author of "How to Cook Everything," shares his delicious recipes for an oatmeal-filled breakfast.I am personally most intrgued by the Leftover Oatmeal Fritters that he was handing out with that soy sauce!
Let me know if you've tried any of these recipes or if you have your own opinion about McDonald's efforts in serving up a healthier breakfast option.